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How to Integrate Mobile With Your Social Strategy to Drive Results

Whether you like it or not, your business has a mobile presence. The penetration of smartphones in Canada is now above 45% (source: Comscore) and consumer interaction with social media on their mobile...

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10 Ways Yelp Can Boost Your Social Media Marketing

For many businesses, Yelp can be an incredibly useful social media network for driving real and measurable business results. Following are 10 ways that Yelp can boost your social media marketing...

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Who Are You?: The Importance of a Complete Profile

I spend a good amount of time looking at digital and social media profiles for individuals, businesses and brands for both my profession, in the advertising industry, and for this blog. Something that...

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What A Local Burger Joint Can Teach Us About Marketing

Frequently when we look for social media, marketing and advertising inspiration, we look to the big spenders and huge brands in industry publications. There are, however, some small businesses that are...

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